Park Hyatt Siem Reap

Discover an Oasis of Enrichment

Project Overview

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Park Hyatt Siem Reap set out to evolve its visual identity—connecting with modern travelers seeking culture, comfort, and depth within a luxury setting.

We produced a complete suite of visuals: a cinematic brand film, short-form video assets, and a blend of architectural and lifestyle photography. Each piece was designed to reflect the property’s refined design and the emotional tone of the guest experience.

From unexpected weather to filming in a space inspired by ancient archaeology—before it even existed—the project demanded flexibility, problem-solving, and a deep understanding of brand. Every detail was crafted to align with Park Hyatt’s timeless, elevated identity.

Deliverables

A full suite of brand visuals, including both film and photography, designed to tell a cohesive story, elevate perception, and support digital, social, advertising, and sales efforts across every touchpoint.

- Campaign Film (1.5 min)

- Cut-Down Video (30 sec)

- Architecture & Interior Photography (30 images)

- Lifestyle Photography (5 images per scene)

Crew

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Client - Park Hyatt Siem Reap
Agency - Tell My Saga
Production - AB Photo & Video
Executive Producer - Anton Benedikt
Producer - Prichaya Suthivet
Cinematographer – Pakawat Thongcharoen
Photographer – Peeradon Ariyanukooltorn
Behind the Scenes – Antal Gabelics
Model - Ross Cain
Model – Lela Layla Aukes - Niemer 
Hair & Make-Up – Bou Ngan
Project type

Hotel

year

2024

location

Siem Reap, Cambodia

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The Process

A strategic, multi-phase approach ensured every aspect of the project aligned with Park Hyatt’s luxury travel and hospitality branding.

Development & Pre-Production (6.5 months total)

- 6 months of brand alignment & strategy – Working closely with the hotel team to refine the visual direction based on their 3-year marketing plan.

- 1.5 months of pre-production – Audience research, creative direction, storyboarding, shot lists, scheduling, talent casting, and securing production resources.

On-Site Preparation (4 days)

- 2 days of location scouting – Reviewing experiences, optimizing angles, and ensuring the lighting complemented the architecture.

- 2 days of planning & test shooting – Creating a reference video using our team to refine compositions before the official shoot.

Production (8 days)
- Dynamic, flexible filming and photography
– Capturing interiors, architecture, lifestyle experiences, and immersive guest moments.
- On-the-spot adaptability – Adjusting for weather conditions and maximizing optimal lighting to enhance the visual storytelling.


Post-Production & Delivery (1 month)
- 1 day of data backup & security –
Safeguarding footage across multiple team members.
- First deliverables within 1 month – Photos and videos were refined to perfection, ensuring alignment with Park Hyatt’s luxury aesthetic.

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The Outcome

The final visuals positioned Park Hyatt Siem Reap as a premier luxury destination, enhancing its online presence across website, social media, and marketing campaigns.
New imagery across the website – A complete refresh of room photography, lifestyle content, and homepage visuals.
Emotional brand storytelling – A campaign video that resonated so strongly that one client team member said they nearly teared up upon first viewing.
Long-term impact – The project’s success led to Park Hyatt inviting us back for another media campaign in 2025.

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Loewen Windows

The compositions, exposures, contrast, colors are all great. I like the way you play with light and shadow too. It’s a very comprehensive set of photos, really tells the story of the whole project, and I specifically appreciate you taking the time to photograph the doors and windows closed AND open.

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