When we first connected with Proform Builds, it was about documenting their work. But it quickly became something deeper: a creative partnership rooted in shared values—craftsmanship, collaboration, humanity, and intention.
What began as a few architectural shoots evolved into a multi-year relationship focused on telling Proform’s story through photo and video—capturing not just the beauty of the build but the people, process, and passion behind it.
From final builds that take years in the making to dust-filled golden light on active sites, every shoot is an opportunity to reflect the energy and emotion of what it takes to build something truly lasting.
To date, we’ve delivered a growing library of visuals designed for storytelling across platforms:
- Photo & Video for a complex exterior renovation for their Queen Anne Mediterranean build. Partnering with Allison Lind Interiors (Interior Design) Shuler Architecture (Architecture) and Sculpted Sites (Site & Landscape Architect)
- Photo & Video for completed build of Corsun Ranch. Partnering with Interiors by Popov (Interior Design) and Acadia Craft (Cabinetry)
- Creative film for a Dynamic Studio. Partnered with White Label Interiors (Interior Design)
- Photo & Video for in-progress projects taking place across Clyde Hill, Meydenbaur, Magnolio, and Queen Anne
- Website video header communicating the brand’s tone in the first few seconds
- Ongoing short-form content for social media and campaigns
Each piece reflects Proform’s ethos—balancing precision with people, and emotion with expertise with much more on the way.
Custom Home Build
2024
Multiple - Pacific Northwest
Vision & Strategy
From the start, Proform was clear: they wanted more than polished portfolios. They needed a team who understood how to translate values into visuals—capturing craftsmanship and collaboration in every frame.
Creative Development
We approach every project by first understanding its heart. What makes this build unique? Who helped bring it to life? What emotional beats matter most? From there, we shape a story-forward approach that supports both brand and message.
Pre-Production
We plan around light, schedule, and story. That means collaborating with designers, architects, and the Proform team to ensure each moment feels real and aligned—whether we’re on a quiet morning site walk or filming a reveal day.
Production
On set, we lean into natural light, subtle texture, and honest moments. From soft morning shadows to golden hour glows, we’re always looking to reflect the soul of the space and the energy of the people who built it.
Post-Production
Our edits are minimal, intentional, and true to life. We prioritize warmth, mood, and emotional clarity—making sure each visual tells a story and builds trust.
Delivery
Every asset is delivered with flexibility in mind:
- Web-ready stills and cinematic headers
- Social media cuts for reels, posts, and stories
- High-res files for press, proposals, and future campaigns
Since we started working with Proform Builds back in 2023, they have undergone a full visual rebrand. Our content now anchors their website, serves as the foundation for social growth (from ~5K to over 18.7K followers), and supports deeper brand storytelling across channels - visually, strategically, and emotionally.
- Their website was completely overhauled using our imagery, including a custom video header to anchor the brand experience
- Their Instagram following grew from ~5,000 to 18.7K+, driven by consistent, story-driven content
- Our visuals helped support features in Luxe and Portrait Magazine and contributed to their Luxe RED 2024 Regional Winner recognition
- Every shoot continues to build a flexible, high-end visual library—used across proposals, social campaigns, and client presentations
The Value
More than just beautiful content, this work brings their core values—craftsmanship, humanity, collaboration—to life. It positions Proform as a values-first builder with a story people actually feel.
And we’re only just getting started.
The compositions, exposures, contrast, colors are all great. I like the way you play with light and shadow too. It’s a very comprehensive set of photos, really tells the story of the whole project, and I specifically appreciate you taking the time to photograph the doors and windows closed AND open.
We work with amazing clients across the globe. Each sharing a unique story.
