Melia Chiang Mai

Mediterranean Soul, Thai Heart

Project Overview

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Blending Spanish soul with Thai warmth, Meliá Chiang Mai offers a refined yet grounded stay in the heart of the city. We captured the experience through an editorial lens—highlighting the rooftop’s golden light, Northern Thai flavors with a Mediterranean flair, and the quiet elegance of The Level experience in both photo and video.

From architectural textures to moments of stillness, every frame was designed to feel real, intentional, and connected—crafted for both brand storytelling and future marketing campaigns.

Deliverables

10 Editorial Photos highlighting the high-end architecture and design.

40 Lifestyle Photos showcasing the space, food & beverage, and experience.

1 Lifestyle Advertisement Video combining architecture, design, and lifestyle experience.

Crew

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Client - Melia Chiang Mai
Production - AB Photo & Video
Executive Producer - Anton Benedikt
Producer - PakaPrich
Cinematographer – Pakawat Thongcharoen
Photographer – Peeradon Ariyanukooltorn
Photographer - Anton Benedikt
Talent - Prichaya Suthivet
Assistant - Juliet Stevenson
Project type

Hotel

year

2025

location

Chiang Mai, Thailand

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The Process

Vision & Strategy
We set out to capture more than a destination — we aimed to express the calm, cultured elegance that defines Meliá Chiang Mai. The vision was clear: let light, texture, and cultural nuance guide every frame.

Creative Development
Our creative approach embraced restraint. We leaned into simplicity and softness, crafting a visual rhythm that reflected the hotel’s blend of Thai heritage and Mediterranean ease. Editorial, but grounded in feeling.

Pre-Production
We moved through the space slowly, like guests. Studying how light touched each surface and how the energy shifted throughout the day, we planned each shot to align with the architecture’s most honest, beautiful moments — especially within The Level experience.

Production
Working with a light footprint, we captured natural, quiet moments — staff in motion, golden rooftops, textures in stillness. Our process was guided by patience and presence, allowing real-life beauty to shape the final story.

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The Outcome

We delivered a multi-use library for marketing, portfolio, and launch assets that could be used across multiple platforms, such as marketing campaigns, property announcements, digital ads, and portfolio features. Each piece was designed to serve both immediate launch needs and long-term brand storytelling - highlighting not just the space, but the feeling of staying at Meliá Chiang Mai

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Loewen Windows

The compositions, exposures, contrast, colors are all great. I like the way you play with light and shadow too. It’s a very comprehensive set of photos, really tells the story of the whole project, and I specifically appreciate you taking the time to photograph the doors and windows closed AND open.

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